27 – Music Video Research Portfolio (Importance of research and pre-production)

Why music video’s are important

.The video needs to promote the band. The band has to make money off these songs, and quiet often, singles are harder to remember than albums. So it is very important that they are memorable. Quiet often the music video may be more memorable than the song.

.As the music industry is a market like no other, competition is high for viral success. So, quite often, the music video will be deliberately controversial.

All of these songs were very successful, but the music video’s perhaps even more successful. All of these video’s were projected the audiences of the time. These music video’s would probably have been quiet controversial if they were released in the 1960’s. It is because they are featuring things, which are able to be shown in the current day, because the process of determining age restrictions are different now in comparison to the past.

http://youtu.be/xat1GVnl8-k – The Bad Touch (Bloodhound Gang)

http://youtu.be/yyDUC1LUXSU – Blurred Lines (Robin Thicke)

http://youtu.be/9bZkp7q19f0 – Gangnam Style (PSY)

.The music video’s need to promote the filmmakers who made them.

http://youtu.be/7bDLIV96LD4 – Headlights (Spike Lee)

http://youtu.be/H4PN7Xbexq4 – Sabotage (Spike Jonze)

http://youtu.be/dsUXAEzaC3Q – Bad (Martin Scorsese)

.The music video’s can also promote the actors/actresses in them.

http://youtu.be/dsUXAEzaC3Q – We Exist (Andrew Garfield)

http://youtu.be/wCDIYvFmgW8 – Weapon of Choice (Christopher Walken)

http://youtu.be/3Yd4GG3bed0 – Bad Boys For Life (Ben Stiller)

.The music video’s are their to make money for the band/artist, so a lot of money gets spent on music video’s in some cases.

http://youtu.be/0P4A1K4lXDo – Scream (7,000,000)

Why (music video) research is important

.Research in work is important because it means that other people can put more faith in your work. By researching, whatever it is, you gain a strong understanding. If you research something enough, you can then use stats and facts in your work, which sound better and more convincing for the people that you are addressing. If you say that ‘people spend a lot of the day on the internet’; it doesn’t sound convincing enough. If you say that ‘people spend 5 hours a day on the internet’ it sounds a lot better.

.To be able to make a point about something, you need to research both sides of the argument. If you say that ‘he hates me’ it doesn’t sound convincing. If you say that ‘he hates me because I broke his TV’ it sounds stronger and you have a greater understanding of the situation. If you take the information you gain from the first website you look at, your information is biased, and it may not be as true as possible. If you research several more websites, then you can see a more rounded picture.

.Without researching something, you may make pore choices. When choosing what College, Uni. etc you are going to go to. You need to research many, and not a small batch. This is because you many end up regretting your decision.

.Research allows you to understand how something has developed. This gives you techniques that you can use to promote your work. You can see how the matket has changed, and so you can say ‘so and so is current, why don’t we advertise with that’ it means that you can have a greater potential.

.By researching something, you can see what someone else is saying about it, meaning you can then make stronger arguments in your work. So you can cover something ‘all round’ and not just the ‘tip of the iceberg’

.By researching something, you can just improve your work in general, which means that you can see how much of a difference you have made to your overall mark, etc by adding on additional things.

.By researching, you can get in touch with people about things that you may not have been aware about, or if you have strong enough research, you can produce strong enough work, which then means that you can get in touch with people who may be able to provide you with better opportunities.

.By researching, you can use other people’s work to help you out. You can take something that someone else has said and use it yourself, if you label it. This means that you can get help from others, in your own work.

.By researching you can get better value for money. If you look at the first option you may end up buying a holiday for ‘£150’ when instead you could get the same holiday for £120. It can save you a lot of money.

.You can find what other people have said about the same thing and then they can help you out, by looking at their work or by taking to mind what they said they struggled with or should have worked more on.

.It can help you understand the true meaning of something, so you don’t mix things up and reach brick walls with your work.

.(Music) Understand what genre your music video is and who you can branch it towards. If you make a rap video that is entirely about narrative and it is about two lovers, then it would be quiet strange because you would expect to see the artist, lots of woman, booze and cars. Unfortunately that is the way it is with many current music videos.

.You can tailor your work to suit the needs of people in the present day. You can have a strong marketing plan. You can see how people’s needs have changed over the years and you can understand what they want. Then you must alter your work to match their needs.

.(Music) You can gain your own personal aesthetic for you films. Each director has their own and without your won, you will not stand out. This gives you something extra and something to be recognized by.

.(Music) It can help you understand the true definition of narrative, lyrical and conceptual music video’s. This can also help you, find out which one best suits you and your aesthetic.

.(Music) It can help you to improve your music video’s. By watching plenty of music video’s from several decades, you can see many different techniques and effects that have been used to make the music video what it is. You can gain ideas from this, not to copy from, but to explore and give your self lots of possibilities and more experience for later videos.

Why pre production documentation is important

.You can get lots of experience from it, by doing lots of pre-production you can then work out a structure to your work, which best suits you, meaning you can work better. If not then your work may not have a proper structure to it and could collapse at any point.

.By making pre-production documentation, you can then show people afterwards, where all your work has come from. In case someone thinks that you have copied your work from someone else, then you can provide them evidence that you haven’t copied. Also depending on what work you are doing, you can show documentation to examiners so they can boost your marks and so you can again show where your original ideas have come from.

.You can work out a strong schedule, so you can say ‘I am going to this, followed by this, and this and then i will finish with this’. You can have a stronger structure, which can keep you ticking. This also means that you can avoid collisions in work.

.If you plan ahead then you can work out things sooner than later, meaning you could have more time afterwards for extra work, to improve everything. So you can save yourself a lot of time, my doing pre-production.

.By making documentation, you can then refer back to it at any point, almost like a diary. So in case you forget something, you can then look back to see what you wrote or said.

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18 – Analysis of the use of editing in a short sequence (500 words)

Planning – While you are filming you need to have a brief idea of what shots you want to, which you can plan out on a shot list/storyboard before hand, so that you can keep the continuity moving and that you can vary the camera angles and make the video funner to watch.

Filming – You need to make sure that you get as many shots as possible, so that when it comes to the editing, you will have plenty of shots to revert to. Quiet often you will struggle to edit, if you only get the shots which you want. Make sure that you film as much as possible.

Logging – Log all of your footage so that you then have more time to edit. This sounds strange, because logging takes up a lot of time, but not as much time as it will take to locate the necessary footage that you will be looking for, if you haven’t logged. Often I log the footage into multiple categories and colour code them. Who, what angle, what shot size.

Editing – Make sure that when you filmed, you took a clapperboard with you so that it is easier to sync up the audio/dialog with the video. If you are only editing a short sequence, then it is not as important to alter the colour of the footage or to add effects. With a short sequence, what you are looking to do, is have a variety of shots, good music and good sound effects. Also this means that you have a strong story with strong camera focus. But for the shots that you want, shoot them all from multiple angles, because if you film one angle for each shot, then the editing will be done really quickly. Is it possible to edit really quickly and have a good video? But because it is a short sequence, continuity is crucial because it is a lot easier to notice because the video is not long, and you won’t forget about it after a short while. Because you only have a short amount of footage make sure that the camera captures it well. This means good lighting, white balance, focus, exposure, etc. Because people aren’t going to want to watch it if it looks really bad, or they won’t remember what is going on, if it looks really bad. It is easy enough to edit, if you have done all of these things. But because you have captured as many shots as possible, it allows you to be adventurous and make the video more entertaining for the audience to watch.

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16 – The finished caving film

(Note, the music in this video is different to the music which I originally used, as it cannot be located)

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29 – Finished music video and evaluation

The original video (finished video near the bottom of the page)

Recreating section 1 –

When it came to filming the first section of the song, which we filmed last, their were some changes to the original idea. I wanted the viewers of the video to understand the situation. The situation of the story is that Jack is in a relationship with Kate, but the relationship isn’t working out properly because Jack has a secret love for Rose and vice versa. In the third section of the song, Kate brakes up with Jack. The way in which the third section was filmed was very similar to the way in which section one was set to be filmed. In section three, Kate complains to Jack from a close-up shot, before cutting back to a close-up of Jack with little emotional response before Kate slaps him and leaves him for good. But in section one, I had planned it out so that the same angle would be used for the same shot. But this was being repetitive and did not add anything new to the story. By doing this, Jack came across as a strange person, he seemed creepy. But by changing the first section, he came across as some-one different.

The idea to change the first section was actually suggested by Kate’s actress. And I really liked what she was suggesting. I said to them that section three would be unchangeable because of the lyrics and what they are saying. But we seemed pleased with the third section. So we changed the first section.

Instead of having an emotionless Jack ignore Kate, who would be complaining right up in his face. before Kate stormed out of the house. We had Jack and Kate share a moment of emotion. Kate knows that Jack wants to be with Rose, so she kind of said goodbye to him in a way. Kate is starring out the window, thinking to herself about the situation. While Jack is understanding Kate’s thoughts and feelings. But he then receives a text from Rose asking for him to come over. At this point Jack then has to make the decision of whether he stays with Kate and tries to fix the situation by ignoring Rose, or he finally gets together with Rose and leaves Kate behind. Jack then makes up him mind by responding to Rose. We as the viewers know what decision he has made. He then hugs Rose and without either of them saying anything, she kind of says goodbye to him, before slowly leaving the house.

I much prefer this version of the first section. It adds more depth to the story and it improves Jack’s character. However because this section lasted for about 45-60 seconds, with music coming in about 50 seconds in, I decided that I wouldn’t include the majority of this section because you can’t watch it for that long without music, also considering that their is no dialog. The section ends the same way as I had planned it to end in my original plans for this section. So I was able to link up the alternated section 1 to section 2.

Editing problems

Whilst editing, I encountered several problems with my music video. One of which was the focusing of the camera. The shots were not in focus as much as I would have wanted them to be. My dad’s Pentax camera that I filmed on has a strange focus system; my dad sometimes wears glasses when he is filming, so he looks as the focus of the camera slightly different to me. So I didn’t have as many in focus shots as I would have wanted.

Another problem was the continuity; their were several shots that I did not film, but needed to. In one scene, Jack takes out his phone before later putting his phone back in his pocket. However I only filmed the part where he puts his phone back in his pocket. So I had to use the clip twice and where he take out his phone, I had to reverse the clip of him putting his phone back. You can tell that the clip is one of the previous shots but in reverse. So I cut out the beginning of it, to make it a bit less noticeable. Another continuity issue was that in one shot, Jack has a clean face, but in the next he has a little bit of mascara on. These are both close ups, so it is hard to ignore. Thirdly, in the first section, Kate is hugging Jack, but in the next shot she is stood near the door, when they were previously near the middle-front of the room.

Furthermore, I experienced a problem with my shots being long. Because I planned each shot to the lyrics beforehand. It means that some of the shots are quiet lengthy and last quiet long. The problem is that I do not really have any shots, that I can use to break it down. This is quiet irritating for me, and this isn’t just one or two shots, it is several.

Because we altered the first section of the video, I did not have the shots that I wanted on paper, in comparison to later on with the other sections. This contributed to the continuity errors.

In addition to these errors, many of the shots had a very greyish look to them. They seemed quiet white or grey. This affects the viewing of the video. It is annoying and unpleasant to look at, along with the fact that some of the shots are slightly out of focus. This occurred often during the song. But the light from the sky was not a continuity problem, as on the first and second day of filming, the weather was very similar to what it was the previous day of shooting.

In one part of the video, Kate slaps Jack several times, and what I did in editing this was that I used four very short shots of Kate slapping Jack, each from a different angle. And matched it up with the lyrics, because the lyrics in this part of the song go by syllables…’Slap…By…I…Am’. I then left it like that, but then I tried using an effect which separated the screen into four boxes, and although I did like it, I chose not to keep it. Because it just doesn’t look right from an audience’s perspective.

Altering section 2

I altered the bathroom section of the video. This section follows on from section one; where Kate leaves Jack. The problems with the original section of this video is that the continuity isn’t great and you have three shots of Jack’s face in a row (including one from the next section)

Jump cuts

In the final version of the video, I used jump cuts in section 1. This is where Kate leaves the house and Jack walks upstairs. I think the jump cuts work well, because they work with the tempo and beats of the music. Because the guitar is the central instrument to this song in my opinion. It has a catchy tune, it is loud, and it is easy to remember. I didn’t want to use those jump too much, so I only used them in the first section.

Song duration

I cut the song down from 2:55 to about 2:15. I mostly cut out what was in the middle section of the song. So I had to sync up the sound from one part of the song to the sound in another part of the song. I did this listening predominantly to the guitar, because it is the same few notes that are played over and over, so I just added one from later on in the song, to the end of one from earlier on.

Because I cut it down, the video doesn’t contain the time-lapse type section. Because I didn’t keep that part of the song in the video. I took that out and more from the fourth section of the song where Jack sees Rose across the road.

However their is one part of the song where it has been cut less softly. The volume levels sound as if they have changed, and the music is being played at a higher tempo. This is the only part of the song where you can tell that it has been edited.

The song ends earlier. It would normally have the guitar playing for about 20 seconds at the end without vocals before it would end. But I chopped it down. As well as this I faded the music out with the video, which I also faded out.

Tempo

In order to match up the peak parts of the music to the clips, I kept looking at the bar on the right displaying the peak at which the music was playing. When it was right at the top, this was when one of the guitar notes.

Effects

Their are several effects in this video which I used and their are also several effects in this video, which I didn’t use. I used the speed duration effect, to speed up a few clips near the end of the song. This was in order to match the footage which the tempo of the song. It was suddenly a lot higher, than previously before.

I also horizontally flipped the very first clip, to make it match with the next shot. The scene starts with Kate starring out of the window, before changing to another shot of Jack hugging Kate,which was shot from another angle, but because the previous shot was flipped, it looks like it is just a continuation fro the last shot.

As well as this, I reversed the speed of a clip, so it played backwards. This was because I needed a shot of Jack both taking out and putting away his phone. But I only got the shot of him putting his phone away, so I reversed it, and used that clip twice. You can tell it has been reversed. Not massively, but you can.

In a shot of Jack and Rose in the bathroom. Jack is starring into the mirror before seeing Rose, but she is fairly hard to see from the original medium shot. So I zoomed in on the shot, so she is easier to see.

Colour effects and filters

I tried altering the colours in the video, but I did not have much time left, so I decided to leave the video as it was. So next time , I need to make sure that I have enough time aleft towards the end for late changes.

I also used a vignette and some grain, but I was not overly keen on the vignette. I thought that they both worked in a way, but I think that it completely changed the way that you look at the video. I think because of all of these effects the playback quality of the video was downgraded, but I wanted it to play as smoothly as possible, so I removed the effects.

The overall video

I am fairly pleased with my final video, but I am not overly keen on many things about it.

Firstly the lighting on some of the shots is poor. When the camera pans into someone, the light behind them becomes ever increasingly white and over exposed, as well as some shots having a natural white look to them.

As well as this, the time lapse/sped up section wasn’t as good as I had hoped for because their were not as many cars going past as I had hoped for and so, when you watch the section, the cars go past as normal, but then they stop coming. Which means that you are looking at two people standing still for several seconds, which is uncomfortable and off putting. And because of this, as well as shortening the song, I removed it.

Furthermore, their are many continuity problems because their were several shots which I needed to get but didn’t end up getting. This means that their are slight jumps from one place to another. In one scene, Kate goes from standing with a blanket around her to standing without the blanket, in another spot. In another, I filmed Jack putting his phone away but not taking it out. So I had to use the same clip, and reverse it. Although I have chopped part of the clip off, it is noticeable.

Additionally, I had to change the speed/duration of some of the clips and it is noticeable in one particular clip. This again makes it annoying to watch. But I used an effect that kept made the clip smoother and less rough when moving.

My favourite part of the song is the slapping section. I think the clips work really well with the tempo of the music. And I think that they are good angles that have been used for it.

But overall I think that the next time I make a music video, I should aim for better lighting and to make the video less reliant on the story and use some cool effects or filters to make the video look better.

 

 

 

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13 – The editing process. How to build a story

In editing software’s like ‘premiere Pro’ the amount of editing techniques available to us is almost unlimited.

Step 1 – The first step towards building a story, is to import and log your rushes. By not doing this, you will be losing out on a lot of time. You can categorize your footage into different colours. In the title of the clip, you can say; who is in it, what angle it was taken from and what shot size it is.

Step 2 – Import music or search for music that you are legally able to use, then import it. Then you can edit the music by cropping it, removing part of the song, or altering the volume.

Step 3 – Make a simple timeline in sections. copy footage onto the first section of the timeline to give your self a brief idea of what that section will look like. When placing the footage onto the timeline, crop them, but not to the exact length you want it to be. Just a similar length. Then you can look at that section and decide what needs changing.

Step 4 – Then experiment by altering between different angles of shots until you are satisfied with that section. Then do the same for the rest of the sections until the whole timeline is complete.

Step 5 – Then you will need to sync up the audio with the clips. You will be able to do this a lot easier if the clips are recorded with a clapperboard.

Step 6 – Then you can crop the footage to the right duration, so that it fits with the lyrics and tempo of the music and the shots.

Step 7 – Simple effects; you may need to alter the speed/duration, flip clips horizontally, zoom in, play clips on reverse speed, or many other small things to make sure that the continuity is stable.

Step 8 – You will probably want to alter the colour of most of the footage. You can do this several ways. You can use the ‘three way colour corrector’ which allows you to change the colour of the certain parts of the footage or all of it. You can use the ‘luma curve’ which allows you to again change certain parts of the lighting and colour in the footage.

Step 9 – You might want to add some sound effects. Sound effects taken from Youtube on converters aren’t as much of a problem, like with music.

Step 10 – You might want to add some title credits as well, or some individual credits to people.

 

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12 – Researching and importing music

When you are adding music to a video that you are making, you often need to find a piece of music (or several pieces of music) that are legitimate for you to use. This means that you can’t simply find a  song on ‘Youtube’ and then use a Youtube converter. You will often instead use websites like ‘Sound Cloud’. On Sound Cloud you have the option to search for music that is ‘free to download’, this doesn’t mean that you can copy the song and put it into a music converter, but it means that the music has been made free to download by the person who made and published the music. This is why we can’t use music that has been made and published by famous artists, because they are hoping to earn money from these songs, so by downloading the songs for free, you wouldn’t be giving these artists what they want, which is why we can’t download them. But with a free to download song off a website like Sound Cloud, the music has been made free to download because the artist that has made and published the song , is not famous and is not particularly looking to earn money from the songs that he/she produces.

Once the song has been downloaded, it can be imported onto ‘Premiere Pro’. Then you now have the freedom to edit that song as you wish. This may be cropping the song, removing certain parts of the song, or other various editing techniques.

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11 – Preparing your rushes

Before you start editing, you need to log your rushes, This makes everything allot easier when editing. One way in which you can organize your footage is to name them. But you don’t simply name them and do that for all of them. You give them a short name such as ‘Lucy turns away’ so the name involves the name of the person(s) in the shot. Then you also put what angle it was taken from such as left of Lucy and what shot size, such as Close Up. And if it is unusable, name it something like ‘not of use’. Another way in which you can categorize your footage is to colour code them. Their are a variety of colours to choose from. You can sort them out into what sections of the film they are from (which is what I do mostly) or you can categorize them your own different way. Thirdly you can then drop the footage into bins, so you can find the specific footage allot easier as it s separated from the other footage.

The original footage will look something like this…Screen-Shot-2014-02-09-at-10.42.18-AM

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