27 – Music Video Research Portfolio (2010’s)

‘Brennistein’ shows us just how much technology is available to film makers in the present day. This video uses a lot of different techniques and mold them together really well (but perhaps too much) This music video is both narrative and performance, which is very common in music video’s now. The first piece of technology that caught my eye was the contrast of colours. The word ‘Brennistein’ means Sulphuric, better known as ‘sulphur’ (which is a yellow colour) This is why their is so much yellow/green in the video. This is the only colour that you see throughout. Music video’s can be made simplistsic, but at the same time, they can require so much work, but have a massive pay off at the end, like this one. The lighting is really good in this video. This is successfully used because it is a high tech camera. Filming in HD and viewing in HD, makes so much of a difference, to modern day music video’s, depending on what type of music video, you want to make.

‘Ain’t No Grave’ is quiet unlike any music video that I have seen before, and I guess this does not support the analysis of the other music video’s, but in a way it does, becuase it shows what technology is available to anyone in the present day, and how easily something can be done. But I wanted to talk about this video because I really like it. I had not come across this video myself, but was told about it by a friend when asking for some of their favorite music videos. I personally really like this music video. However I think that this might be a hit/miss music video because, I can understand that some people may not like it. I have not seen a music video like this before. I think that it is the sort of music video that comes round once in a while. This was not the official music video for the song. The song was released¬† many years before this video was made. This video was made by the community of Johnny Cash fans, who decided to make this music video in tribute to him. I really like how this music video was created my many people from all over the world and not just a small group of people. And that it is a really simple idea, but one that works really well in my eyes. Because it is something which you an just watch through to the end, before talking about it. Because it is unlike any other music video, we are memorized by it and pay a lot of attention to it.

‘On Melancholy Hill’ shows us that many effects are still used in music video’s, but they don’t necessarily have to done on the camera or in the editing studio. Instead they can be done from scratch, my making a cartoon video. These cartoon’s are apparent in all of the Gorillaz songs. This shows just how far music video’s have progressed. And that their isn’t a need for filming anymore either. We have so many more options available to us as film makers.

‘Isolated System’ also back ups my point about simple ideas and that their isn’t a need for lots of effects, or flashy images. It is a simple video that works with the tempo of the song. But it also shows us that simple ideas can be combined with effects, to create a greater outcome than ever before.

‘Ain’t No Grave’ Johnny Cash (The Johnny Cash Project 2010)

‘On Melancholy Hill’ Gorillaz (2010)

‘Straight Up and Down’ The Brian Jonestown Massacre (Boarwalk Empire Introductory video 2011)

‘Run Boy Run’ Woodkid (2012)

‘Everybody’s on the Run’ Noel Gallagher’s High Flying Birds (2012)

‘Isolated System’ Muse (2012)

‘Brennistein’ Sigur Ros (2013)


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27 – Music Video Research Portfolio (Naughties)

The music video’s of the naughties are a good mix of genre music video’s, editing techniques, creativeness and a lot more.

The music video’s of the 1990’s took a decline in the amount of money that was being spent on them, and actually took a step forward in creativeness and simple movie making.

‘Fire’ is a very good example of this, because the music was not necessarily tailored to a specific genre of music fans, so they made a very fun and simplistic video. Not many video’s like this were made in the 1990’s because, this was the decade of ‘exploration’ if you will, in what amount of money could be spent on a video, and how major and blockbuster the video could be. The video is completely narrative and has been treated almost like a film.

‘Not Fair’ is a very clever music video, because it shows how music video’s have developed from the 1960’s and offers a current view on what music video’s were like during the 1960’s. Because it had been fifty years since the 1960’s, people would have more stereotypical and guessed views on what the 1960’s were like. Much like ‘Fire’, it is again a very simple idea, but also a very effective one. The video is slower paced, less flashy, more formal (the restrictions were tighter and the videos were less controversial)

’99 Problems’ shows that the street music still continued, but more predominantly sending messages in the early 2000’s. This video shows off street life, and social messages. This video also tailors itself to a certain audience, by showing life on the street, as a ‘street’ song. This also supports the theory about messages, and shows off the opinion of others, based on those who live on the streets. And their view of a ‘broken’ society. Street music had evolved as less of dance music and it had channeled off into more predominantly ‘rap’ music.

‘Lose Yourself’ backs up the point that street music had split into sub genres, with rap evolving as one of those sub genre’s. This also shows that video’s were illustrating social life and also moving away from the high budget, high effects video’s. And that narrative video’s were the most popular video’s on the market. Rap music, is literally more about really fast paced vocals that are at times hard to understand. Whereas people who listen to rock perhaps, might look and street music, rap music and pop music and call them the same thing. Because their are just so many more genre’s of music, now than in comparison to the 1960’s.

‘Lose Yourself” Eminem (2002) http://youtu.be/bmXumtgwtak

’99 Problems’ Jay Z (2004) http://www.tubechop.com/watch/2473580

‘You Know My Name’ Chris Cornell (2006)

‘Stronger’ Kanye West (2007) http://www.tubechop.com/watch/2473598

‘Goodbye Mr A’ The Hoosiers (2007)

‘Open Your Eyes’ Snow Patrol (2007)

‘Boom Boom Pow’ The Black Eyes Peas (2008) http://www.tubechop.com/watch/2473523

‘Beggin’ Madcon (2008) http://www.tubechop.com/watch/2473566

‘Single Ladies (Should have put a ring on it)’ Beyonce (2008) http://www.tubechop.com/watch/2473572

‘Poppiholla’ Chicane (2009) –

‘Fire’ Kasabian (2009)

‘Not Fair’ Lily Allen (2009)


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27 – Music Video Research Portfolio (90’s)

Music Video’s in the 1990’s went very much went along with the kind of the music that the song was. Also meaning, that like films, their were more genre’s of music video’s as well. This was because their was a rise in the amount of dance and club music that was coming through. So in the music video’s, the artists would wear clothes that would resemble themselves. A lot of messages would be put into songs as more street music would be coming into the fold as well. So often the ‘street music’ video’s would be made to satisfy their audiences. Because they would be aimed towards other people ‘off the street’, they would feature things like, women, cars and drinks. As well as this, the 1990’s again saw a drop in the amount of video’s that would be performance (or at least 60’s like performance, and discounting things like massive festivals)

‘The Next Episode’ is the perfect example of how music video’s made by ‘street artists’ would be aimed towards other people similar to themselves. This is where you can see a clear difference between music video’s of the past and music video’s of the near present. The sheer amount of exploitation in music video’s wouldn’t have been accepted in the 1960’s (even though it shouldn’t be now either). The restrictions of things that would be in music video’s, was less strict in comparison to the past. One reason being, because the music video’s were being tailored to their audiences.

‘Gangster’s Paradise’ in a good example of the type of music that was coming off the ‘streets’ and how both the songs and music video’s would be putting across messages in music. In the past, the music video’s were not so. It was harder to do so, but from the 70’s forwards, their were more messages being incorporated into songs, in response to society and big world events, such as the Vietnam War.

‘2 Unlimited’ is a good example of the visual aesthetic of dance music, in the clothing that is worn in the video. It is again, one that is tailored to it’s genre of audience. It is fast paced and flashy. Much like many of the dance video’s of the decade. These kinds of songs were put under the category of ‘dance’ because either the choreography was important in the music, or that it was music that was meant to get the audience/viewers to dance. This again shows how the music video’s have become more active over the years. And how they try to make the most out of the audience.

‘Victory’ is one music video that show’s both, how much was being invested into the production of the video, and the actual content of the video. This video contains lots of explosions, helicopters, famous actors. The 1990’s was probably the decade in which, the most amount of money was being spent on music video’s. At this point, comparing a video like this, to a video from the 1960’s, would be like comparing the empire state building to a London flat. They have moved forwards so much, both for the good and the bad.

– 2 Unlimited ‘Get Ready For This’ – 1991

http://www.tubechop.com/watch/2468406 – House of Pain ‘Jump Around’ – 1992

http://www.tubechop.com/watch/2468386 – Haddaway ‘What is Love’ – 1993

http://www.tubechop.com/watch/2468588 – Rob Dougan – ‘Clubbed To Death’ – 1995

http://www.tubechop.com/watch/2468432 – Coolio ‘Gangster’s Paradise’ – 1995

http://www.tubechop.com/watch/2468579 -Eiffel 65 – ‘Blue (Da Ba Dee’) – 1998

‘Angel’ Massive Attack – 1998

=QZXc39hT8t4¬†– Dr. Dre ft Snoop Dog – ‘The Next Episode’ – 1999

8 of the top 10 highest costing music video’s of all time were all released in the 1990’s.

http://www.tubechop.com/watch/2468018 – Michael and Janet Jackson ‘Scream’ – 1996

http://www.tubechop.com/watch/2468057 – Madonna ‘Bedtime Story’ – 1994

http://www.tubechop.com/watch/2468063 – Guns N’ Roses ‘Estranged’ – 1993

http://www.tubechop.com/watch/2468100 – Puff Daddy – ‘Victory’ – 1998

http://www.tubechop.com/watch/2468127 – MC Hammer – ‘Too Legit To Quit’ – 1991

http://www.tubechop.com/watch/2468188 – Mariah Carey ft Jay Z – ‘Heartbreaker’ – 1990

http://www.tubechop.com/watch/2468203 – Busta Rhymes ft Janet Jackson – ‘What’s It Gonna Be?’ – 1999

(8) http://www.tubechop.com/watch/2468260 – Celine Dion – ‘It’s All Coming Back To Me Now’ – 1996

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27 – Music Video Research Portfolio (80’s)

In the 1980’s, special effects were starting to be used more frequently. As well as narrative (mixed with performance) video’s taking over as the dominant type of music video. In number 6, 5 and 4 of this music video compilation, you can see how special effects were being added into videos. Obviously, these were not cheap, but more money was being spent on music video’s, meaning artists were able to produce these big, notable music video’s.

The music video, ‘Bad’ by Michael Jackson cost around $2.2 million to make. This music video was directed by Martin Scorsese. This says something about the big starts willingness to gain more and new viewers, as well as the importance of music video’s themselves. More shots and angles are used for the music video’s and the shots themselves last longer. This video is a strange one. It is a narrative music video, but it is also a performance video at the same time. No special effects were used in this video, but often, choreography was the key to Michael Jackson’s videos.

The music video ‘Living on a Prayer’ shows the vast amount of care that was being put into the videos. You can see that that the lighting in this video was a lot stronger, which goes to show, the time and effort that was being out into the music video’s. As well as this, you can see how fast paced the music video’s are. The shots were lasted a lot shorter than in the past, which meant that it would have taken a lot longer to film the video as well.

The ‘Super Trooper’ video shows that more time was spent making video’s, as more locations would be used. One reason for this was because the storyline in the video’s was a lot stronger, so the video’s would not just be interactive to the audience, but they would be narrative. But this video also shows that the structure to the music video’s from the 1960’s was still in place, but that in this case, it cad been molded with other music video techniques, to make the video more satisfying to the audience of the time.

The ‘We Didn’t Start The Fire’ video, shows that the music video’s had moved forward a lot in their visual aesthetic. Their is a wide range of colours in this video, and they are not subtle. They are being noticeable. This is showing the mood, of the video’s. They are more joyful and colorful to watch. This is a music video that isn’t as you think that it might have been. you would listen to the video, and imagine that it would have a lyrical video, but it does not.


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27- Music Video Research Portfolio (70’s)

In the 1970’s, live performance video’s were still very popular, but music video’s being produced for the individual band/artists were coming along as well. The band members and in particular, the lead singers were being more active on stage, for the performance video’s. And the music itself was becoming more lively, in the sense that it evoked the audience to get more involved with the song.

The ‘Let it Be’ music video is a good example of the continuation from the 1960’s of performance music video’s. Their were only about 10 different angles that were used in that video. Shots would be held a lot longer, in music video’s from past decades.

The ‘Imagine’ music video is a very simple one, but it is a good example of showing how music video’s were growing. Their are only about 5 different shots in the video. The video is both narrative and performance. Whereas, in the past, the video’s would be performance only. Similarly in this video, the shots are also held a long time.

The ‘YMCA’ video is also a very simple, one but in comparison to the ‘Imagine’ video, it is on a completely different level. The video is made to match the tempo of the song and be quiet and interact one because it is a very lively song. So the video is very lively with it’s choice of costumes and locations. The video looks as if it has been done on two different shoots, probably on the same day.


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27- Music Video Research Portfolio (60’s)

In the 1960’s, music video’s were widely recognized as being live productions only. So only several camera’s and several camera angles would be used during the performances. This meant that bands/artists couldn’t put a message through in their video’s because their were none. In the 1960’s, the behaviour of musicians was very different to how it is now (not saying that everyone one has changed, but the kinds of behavior that we get from a minority of artists, and that more strange behaviors are accepted in video’s)

These vidoe’s are very simplistic. They show you just how far, music video’s have moved on since the 1960’s. Before these live performance video’s, music would just be heard on records and radios. These performances would give the audience the chance to see their band play live, and for the band to interact with their audience.

Most of the time, the main angle used in these performances would have been a medium close-up of the lead singer. This gave the audience something more active to look at, because their is less to be seen, when looking at the rest of the band members.

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33 – Self guided delivery on two funding strands (Compare, contrast, expore and explain)


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